Customers use their favorite messenger to talk to the company
Customers do not install any app but use their preferable messenger (WhatsApp, Facebook Messenger, Viber, Telegram, Skype and others) while sales managers aggregate communication in one app
Customers may search products, place orders and perform other transactional operations
Customers receive messages about their order status or other notifications
Intelligent chatbots may resolve frequent issues or involve a manager, or call center operator when necessary